Marketing 360®

Get more clients with the #1 marketing platform® & website designs for law firms.

Law firm marketing and website designs that set the standard.

Law Firm Marketing 360® the best all-in-one, digital marketing platform for law firms available today. This turnkey, fully managed solution is a hybrid of marketing software and professional marketing services. Marketing 360® software manages everything from SEO to updates on your law firm website design. Your Marketing Executive is a certified digital marketer experienced at advertising in the legal field. Together, they’re the tools and expertise you need to execute marketing that’s second-to-none. Generate more high-quality legal clients and grow your firm with Law Firm Marketing 360®.

Plans & Pricing

Included in the most powerful
marketing platform for law firms.

Law Firm Marketing 360® is the premier inbound marketing platform for attorneys. It’s affordable and has plans to fit any budget or marketing need. It’s everything you need to increase leads and win new clients. There’s simply no comparison.

UXi® Rainmaker Websites

Convert more visitors into clients by leveraging the best law firm websites & landing pages.

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Natural Listing Ads®

Earn more organic clients & higher keyword rankings with the leading SEO program for law firms.

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Top Placement Ads®

85% of law firm clients click on the top 3 ads on Google & Bing. Use the #1 program to get there.

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Retargeting Ads®

Clients visit many law firm websites before hiring one. Retargeting motivates them to hire you.

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Social Targeting Ads™

Understand the social profile of your clients & customers and use this data to capture new clients.

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Local Listing Ads™

Add, update, sync, enhance and monitor your business listings across hundreds of local sites.

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Top Rated Local®

Control your reputation online and protect your brand with the Top Rated Local® or National program.

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On-Demand Marketing Services

Leverage world-class marketing talent like marketers, designers, writers and video pros on demand.

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Contact Relationship Management

Manage your contacts with the easy to use and powerful Marketing 360® CRM.

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Social Media Management

Spend your valuable time running your business and let us take care of growing your social presence!

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Email Marketing 360

Easy to use, fully integrated tool for email marketing and automation.

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SMS

Easy to use, fully integrated tool for text message marketing and automation.

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Plans & Pricing

Plus, request a live demo.

Save time, increase your marketing ROI.

We know how to market lawyers and law firms.

Law Firm Marketing 360® is a turnkey solution built to get you more website traffic and conversions. Our UXI® law firm website templates are conversion-based designs, built to generate leads. Your Marketing Executive is experienced at marketing law firms, and will get you started with effective search marketing. Then we use data to modify your campaigns and designs to move from good to great. The goal is for your firm to dominate legal marketing in your area, period.

Law Firm Marketing That Turns Clicks Into Clients

Your new clients are searching for you online.  Get found and win the business with effective internet marketing for attorneys.

Internet marketing has become critical for law firms.  Even if the majority of your business comes from referrals, there are still thousands of searches per month done by people looking for a particular type of lawyer in their area.

You must be findable when potential clients do searches, both on desktop computers and mobile devices.  The reality is that if your not on page-one of search on Google and Bing, you won’t be found.  At Law Firm Marketing 360®, we get your started fast and make sure you are ranking on mobile searches with our managed PPC solution.  We also build out your local results and long-term organic rankings with our SEO for lawyers.

Your advertising content needs to both match the needs of the searcher and be compelling enough to get them to take action.  Law Firm Marketing 360® is a hybrid marketing solution that uses marketing software to collect targeted data and skilled digital markers to analyze data and make improvements over time.

Your law firm website design must immediately instill professionalism and trust or you risk not being taken seriously.   The more the content relates to the original search and demonstrates how you can solve a need, the better. Our UXi® website platform is built to create an instant affinity with visitors so they know they’ve arrived at the right website.  UXi® is built around the goal of conversion:  turning site visitors into leads for your law firm.

Put these three things together and you have a recipe for success with your attorney internet marketing.

Every business marketing campaign faces certain elemental challenges based on these questions:

  1. Who is your target audience? (if you say “anybody we can reach”, you’re way too broad.  Narrow the target.)
  2. How will they become aware of your firm and its offerings (website?  online advertising?  local networking? billboards?)
  3. What is your unique sales proposition?  (why is your firm the best choice?)
  4. How do you connect on an emotional level with prospective clients?
  5. What objections will you have to overcome?
  6. When do you expect people to act?  (know that “maybe later” is a more common response than “now”.)
  7. Why will clients refer you to people they know?

As you answer these questions, you’ll form connections that are the basis for your law firm marketing plan.

You should feel confident in your answers.  Any omissions will likely fester into problems later.

If you need help, speak to a law firm marketing professional.  Make sure you have a good direction with these essentials.

Not every prospective client for your law firm has the same needs.  Segment your target audience and create online advertising campaigns that fit their needs as closely as possible.

One of the most fundamental ways to improve an online marketing campaign is to define target markets.  Each target market is a group with different needs, wants, and expectations.

Many law firms cover different areas of the law, from criminal litigation to divorce to corporate.  However, most law firm advertising campaigns direct all their traffic to the same, generic homepage.

This creates a discontinuity.  If someone searches online for a divorce attorney, you will have a far better chance of retaining their interest if both your ads and the landing page on your website are specific to divorce law.

Legal Target Segments

Your target segments will mostly be made-up of people who are looking for help with a specific legal issue.  You should create PPC campaigns for each area of law your firm provides services for.  These ads then go to a landing page specific to that area of your legal practice.

Beyond providing the essential legal information, you’ll also want to consider:

  • Demographics of age, gender, ethnicity, and economic status.
  • Urgency of legal need and retaining counsel.
  • Whether you’re talking to a potential client directly or someone who will influence the decision on hiring a lawyer.
  • Technology used (mobile device, computer with older browser, etc).
  • Location
  • What stage of the decision making process prospects are in (ready to hire, just seeking info, etc.)

It’s easy to go on the internet and find a lawyer in your area.  It’s much rarer to find one with a web-page that is tailored to the viewer.

This type of webpage draws in the viewer and demonstrates why they should hire this firm.  The text gives details about the process and sets the proper expectations.  It motivates people to act by clarifying the benefits of retaining counsel for their specific legal issue, giving the sense that their problems will begin to be solved. It answers fundamental questions and clearly shows what steps to take to make contact with the firm.

Tailoring your content to a target audience is a win/win.  Viewers win because they get information specific to their needs.  You win because you begin to establish trust with the visitor, allowing you to gain leverage – and a competitive advantage.

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